Tue, Mar 24, 2026 10:00 EST (US) / 15:00 UTC (Europe)
In today’s B2B SaaS environment, global expansion is no longer a late-stage decision. An increasing share of European software companies are engaging U.S. customers before Series A, with earlier revenue, earlier design partners, and earlier investor scrutiny tied to American market readiness. The logic of waiting has changed. In this moderator-led discussion Jean Arnaud, CEO of Visontio, and Bill DeMartino, Strategic Advisor of Liberis Consulting will examine what is structurally different about transatlantic execution today.
Drawing on operator, investor, and market perspectives, they will explore why U.S. engagement is happening earlier, how investors interpret those signals, where early expansion efforts commonly stall, and how founders can design structured market engagement without overextending the company. This session is not a tactical checklist or universal prescription. It is a strategic conversation about sequencing, signal formation, commercial credibility, and execution maturity—intended for founders and investors navigating earlier global ambition in B2B SaaS.
Register for the webinar here
